Top Ecommerce Trends of 2020
What are some of the eCommerce trends of 2020?
- Personalization and Customer Engagement
- B2B and Vertical Marketplace Ecommerce
- Interactive Product Visualization
- Immersive Retail Experience
- AI Assistants and Chatbots
Trends come and go. Yet, to continue engaging in the ever-evolving space of online retail sales and remain competitive in the entrepreneurship landscape, brands must learn how to adapt. To accommodate the changing purchasing habits of consumers, businesses in any industry have since experienced several challenges that forced them to experiment with the digital realm. From the enhancement of customer engagement to immersive, unified retail and online purchasing journey, here are some of the eCommerce trends of 2020 that you should consider embracing.
Personalization and Customer Engagement
Unlike traditional brick and mortar shopping wherein customers may obtain plenty of information through face-to-face interaction with a salesperson, e-commerce retailing lacks customer engagement. Physical interaction aids in the process of purchasing. Customers shopping at a physical store are convinced into buying a product due to an immersive and effective conversation with a salesperson. This is especially true if the salesperson was able to win the attention and trust of the customer.
By leveraging personalization, the customer engagement efforts of eCommerce retail stores may tremendously increase. E-commerce is constantly introducing new ways to replace the need for in-store retail experiences and improve the online shopping journey of customers. For instance, some online retail websites feature recommended products based on the last purchases of the customers or the items they usually search for. Ads are tailored to search history, marketing copies or posts that speak directly to the user.
B2B and Vertical Marketplace Ecommerce
E-commerce has surfaced so that businesses may accommodate the needs of customers who wish to shop within the comfort of their homes. The idea of e-commerce between businesses and customers paved the way for similar entities to transact online. Upcoming e-commerce trends include B2B and what is technically called a vertical marketplace. The transaction usually occurs between suppliers of commodities and huge companies needing bulks of materials. With all the external factors that prevent companies from acquiring materials, most obtain their materials from online websites which further proves its growth between B2B industries.
Interactive Product Visualization
From high-quality images, e-commerce websites started migrating their product visualization efforts to augmented reality, virtual reality, and 3D imaging to allow online users to interact with a product from their electronic gadgets. The experience replaces users’ initial feelings of hesitation to push through a purchase from the online site.
Apart from improved product pictures, videos are becoming more engaging. From tacky commercials to an immersive 360-degree online shopping experience. Video today transformed the shopping journey of online customers that remarkably alleviates their hesitation prior to pursuing a purchase.
Immersive Retail Experience
With the e-commerce trend going upwards and onwards, many online sites gradually adapt to the fact that no technology can replace the details of an in-store experience. With that, e-commerce sites found their way to penetrate the domain of physical stores through unifying retail and online customer journey. Online brands today open retail stores with smaller square footage space and fewer sales employees but more interactive in-store visits.
Several luxury e-commerce websites have begun to supplement their clicks with bricks to reap the benefits both worlds have to offer. Physical stores remain a complement to digital stores, which increases the immersion of customers in the brand’s culture. The main reason for combining both venues for purchasing remains the solution to accommodate the shopping habits of consumers.
For instance, the consumer market can be divided into three segments. There are those who possess the confidence of buying items online and customers who browse online yet depend on physical stores to help them determine whether to pursue the purchase or not. Finally, there are customers who would visit an online store to try items and push through with a transaction online within the comfort of their homes.
AI Assistants and Chatbots
In terms of inventory and customer relationship management, AI assistants that perform enhanced analytics have become an e-commerce trend that alleviates the task from business owners. This not only saves the capital spent on employees but also allows owners to focus on the other aspects of running the business.
In addition, chatbots are utilized to accommodate immediate customer complaints and inquiries. With today’s advanced technology, chatbots can be programmed to learn from customer conversations to better assist customer journey without frequent human intervention.
With numerous eCommerce trends being introduced every day, it is only suitable for businesses to keep up and begin migrating transaction processes to the digital field. Take note, not all trends are a good fit for your brand. You must learn how to break down the trend to find the core best practice at the root of it that can deliver you unique eCommerce effort. At the end of the day, your goal must be set apart from the universal objective that trends introduce to the business field. On a final note, experience is the new loyalty. Once customers feel their buying journey is enhancing because of a brand’s effort to accommodate all of their needs, they will start patronizing the products or services.